Fred Fröhlich explores issues in everyday and pop culture by means of photography, video and digital arts. The results are model products whose character oscillates between readymade and distant reflection. Through his work, he probes into our obsession with surfaces, design and style as well as the interplay between desire and illusion in the context of commerce, advertisement and mass media. Fröhlich is an obsessive collector of the remains left behind by the media society - in order to recombine them while leaving the source material largely untouched.

Fred Fröhlich uses the newest technology in realizing his projects, while the hand of the artist plays a decisive role. The appropriation and adaptation of contemporary work processes helps him to internalize the mechanisms of product life cycles in our society and their roles in global historical contexts. Submerged into existing distribution structures his products are directed to a place of their assumed relevance.