Fred Fröhlich / Projects
© 1994-2010 Fred Fröhlich
PLA, Page 01
18 Channel Video Installation, 1999-2000
PLASMA 13/05
PLASMA 13/05 replaces the window segments of the Vereinigte Energiewerke AG (VEAG) building, a major Berlin power company, with video screens, and transforms it into a "creation" scene. Activated by a light impulse, eruption-like metallic masses transmute themselves with every new current. The aesthetics of this image and object series are informed by the world of technology and consumption: the presentation itself quotes advertising clichés.
PLASMA 13/05, 18-channel video installation,
duration: 2:00 min, infinite loop, videostill
PLASMA 13/05